Decision Framework

PT Equipment Loan Model

Three partnership models for equipping personal trainers with clinical-grade health technology. Choose the right model based on risk appetite, revenue goals, and growth stage.

Equipment in Scope

The clinical-grade devices available for PT partnership deployment.

Equipment Status Value Portability
Tanita MC-580-EU OWNED ~£3,500–4,000 Moderate (25kg, needs power)
VO2 Max Machine TO ACQUIRE £3,000–8,000 Varies by model
Stride DNA Kits ACTIVE PARTNERSHIP £99–199/kit Fully portable
Ultrahuman Ring AIR 2 OWNED £329 each Fully portable

Three Models Compared

Each model carries different risk, revenue potential, and operational requirements. Choose based on your current stage.

Model A

Free Loan

Equipment stays at partner gym

How It Works

  • DoctoriumGP owns the Tanita and VO2 machine
  • Equipment placed at partner gym on permanent loan
  • PT uses it with clients as a value-add service
  • All referrals and product sales go through DoctoriumGP
  • Equipment recalled if referral minimums not met

Key Terms

  • Minimum 3 client referrals per month
  • DoctoriumGP branded signage displayed
  • Partner training required (1 hour online)
  • Equipment insured by DoctoriumGP
  • 30-day notice for equipment recall
  • Zero cost barrier for PTs
  • Daily equipment use = more referrals
  • PT deeply embedded with brand
  • Organic gym floor marketing
  • Only works with 1 Tanita unit
  • Risk of damage or misuse
  • Equipment depreciation, no rental income
£500–1,500
per month from a high-volume PT
Best for: Your single best PT partner. The one doing the most volume. Think of it as a franchise model — one flagship location.
Model B

Rental

PT pays £150–300/month

How It Works

  • PT pays monthly rental for equipment access
  • Fee is offset against referral commissions
  • DoctoriumGP maintains ownership and insurance
  • Commission offset means rental can be effectively free

Pricing

EquipmentMonthly RentalCommission Offset
Tanita MC-580-EU£150/monthFirst £150 of commissions covers rental
VO2 Machine£200/monthFirst £200 of commissions covers rental
Both£300/monthFirst £300 of commissions covers rental

Key Terms

  • 6-month minimum contract
  • Monthly direct debit payments
  • Full partner training included
  • Equipment remains DoctoriumGP property
  • Guaranteed income regardless of referrals
  • PT has skin in the game
  • Scales to multiple PTs
  • Professional partnership feel
  • Cost barrier may deter smaller PTs
  • Contract and payment management
  • PT resentment if referrals slow
£150–300
per month rental + commissions on top
Best for: Established PTs with existing client bases who can see clear ROI. Tanita break-even at ~24 months of rental.
Model C

Demo Days

Equipment stays at DoctoriumGP

How It Works

  • Equipment stays at DoctoriumGP clinic
  • PTs bring clients to monthly demo/testing days
  • DoctoriumGP runs the testing
  • PT gets commissions on referrals
  • No equipment leaves the building

Demo Day Format

  • 1 Saturday morning per month (3 hours)
  • Each PT brings 3–5 clients
  • Tanita body comp + VO2 test + dashboard walkthrough
  • £99 consultation booking offers on the day
  • PT gets £20 per consultation booked
  • Zero risk — equipment never leaves
  • Creates event experience and social proof
  • Multiple PTs per day
  • You control the sales process
  • Limited to 1 day per month
  • PTs must travel to DoctoriumGP
  • Less embedded in PT daily workflow
£1,500–3,000
potential per demo day event
Best for: Phase 1 launch. Test the model before committing equipment to external locations. Lowest risk path.

Phased Approach

Start low-risk, prove demand, then scale. Each phase builds on the last with clear decision points.

1
Phase 1 — Month 1–3

Demo Days Model C

Run monthly Saturday demo days at DoctoriumGP. Invite 3–5 local PTs to bring clients. Use existing Tanita MC-580-EU. Hire Peak Oxygen Analytics for VO2 testing (they travel to you).

Cost: £200–500 per day for mobile VO2 service

Revenue: £1,500–3,000 per day potential

Decision point at Month 3: Are PTs engaged? Are clients converting?
2
Phase 2 — Month 4–6

Equipment Loan to Top PT Model A

Place Tanita scales at the highest-performing PT's gym. Free loan with 3 referrals/month minimum. Buy VO2 machine if demo days proved demand. Keep VO2 machine at DoctoriumGP (too expensive to loan out).

Decision point at Month 6: Is the loaned equipment generating ROI?
3
Phase 3 — Month 7–12

Rental Model for Scale Model B

If demand proven, buy additional Tanita units (used: £1,500–2,000). Rent to 3–5 PTs at £150/month each. VO2 testing remains at DoctoriumGP clinic only.

Rental revenue alone: £450–750/month + commissions on top

Recommended Path: Lowest Risk, Revenue from Day 1

Start with Demo Days to prove demand, transition your top PT to Free Loan, then scale via Rental.

Demo Days (M1–3)
Free Loan (M4–6)
Rental (M7–12)

Financial Projections by Model

Conservative and optimistic revenue scenarios based on active PT partner count.

Conservative — 5 Active PT Partners
Revenue Stream Model A Free Loan Model B Rental Model C Demo Days
Equipment rental £0/month £750/month (5×£150) £0/month
Consultation referrals £400/month £400/month £200/month
DNA test sales £500/month £500/month £300/month
Supplement commissions £200/month £200/month £100/month
Monthly Total £1,100 £1,850 £600
Annual Total £13,200 £22,200 £7,200
Optimistic — 15 Active PT Partners (Month 12+)
Revenue Stream Model A Free Loan Model B Rental Model C Demo Days
Equipment rental £0/month £2,250/month £0/month
Consultation referrals £1,200/month £1,200/month £600/month
DNA test sales £1,500/month £1,500/month £750/month
Supplement commissions £600/month £600/month £300/month
Monthly Total £3,300 £5,550 £1,650
Annual Total £39,600 £66,600 £19,800

Quick Decision Summary

Option Risk Level Revenue Potential Effort
C Demo Days (Recommended) Zero Medium 1 Saturday/month
A Free Loan Low Medium–High Finding the right PT
B Rental Medium Highest Contracts, collections

Equipment Acquisition Priority

Prioritised order for building out the equipment portfolio. Start with what you have, prove demand, then invest.

  1. 1

    Tanita MC-580-EU Owned

    Already in your possession. Ready for immediate deployment to demo days or partner gyms.

  2. 2

    Peak Oxygen Analytics Hire Hire

    £200–500 per demo day. Nottingham-based, they travel to you. Zero capital outlay — proves VO2 demand before you buy.

  3. 3

    VO2 Master (via Stanley Sports) Trial

    Follow up with Donna Howells for demo/trial unit. Existing relationship — best route to getting hands-on before committing.

  4. 4

    PNOE Trial

    Contact for trial device or partnership deal. Metabolic analysis platform with strong PT use case.

  5. 5

    Second Tanita Unit Future

    Buy used on eBay (£1,500–2,000) when the rental model proves out. Enables scaling to multiple PT locations.

  6. 6

    COSMED Fitmate Pro Future

    Only if going full clinical (£4–8k). Gold-standard VO2 testing for serious revenue and credibility.