Decision Framework

PT Equipment Loan Model

Three partnership models for equipping personal trainers with clinical-grade health technology. Choose the right model based on risk appetite, revenue goals, and growth stage.

Equipment in Scope

The clinical-grade devices available for PT partnership deployment.

Equipment Status Value Portability
Tanita MC-580-EU OWNED ~£3,500–4,000 Moderate (25kg, needs power)
VO2 Max Machine TO ACQUIRE £3,000–8,000 Varies by model
Stride DNA Kits ACTIVE PARTNERSHIP £99–199/kit Fully portable
Ultrahuman Ring AIR 2 OWNED £329 each Fully portable

Three Models Compared

Each model carries different risk, revenue potential, and operational requirements. Choose based on your current stage.

Model A

Free Loan

Equipment stays at partner gym

How It Works

  • DoctoriumGP owns the Tanita and VO2 machine
  • Equipment placed at partner gym on permanent loan
  • PT uses it with clients as a value-add service
  • All referrals and product sales go through DoctoriumGP
  • Equipment recalled if referral minimums not met

Key Terms

  • Minimum 3 client referrals per month
  • DoctoriumGP branded signage displayed
  • Partner training required (1 hour online)
  • Equipment insured by DoctoriumGP
  • 30-day notice for equipment recall
  • Zero cost barrier for PTs
  • Daily equipment use = more referrals
  • PT deeply embedded with brand
  • Organic gym floor marketing
  • Only works with 1 Tanita unit
  • Risk of damage or misuse
  • Equipment depreciation, no rental income
£500–1,500
per month from a high-volume PT
Best for: Your single best PT partner. The one doing the most volume. Think of it as a franchise model — one flagship location.
Model B

Rental

PT pays £150–300/month

How It Works

  • PT pays monthly rental for equipment access
  • Fee is offset against referral commissions
  • DoctoriumGP maintains ownership and insurance
  • Commission offset means rental can be effectively free

Pricing

EquipmentMonthly RentalCommission Offset
Tanita MC-580-EU£150/monthFirst £150 of commissions covers rental
VO2 Machine£200/monthFirst £200 of commissions covers rental
Both£300/monthFirst £300 of commissions covers rental

Key Terms

  • 6-month minimum contract
  • Monthly direct debit payments
  • Full partner training included
  • Equipment remains DoctoriumGP property
  • Guaranteed income regardless of referrals
  • PT has skin in the game
  • Scales to multiple PTs
  • Professional partnership feel
  • Cost barrier may deter smaller PTs
  • Contract and payment management
  • PT resentment if referrals slow
£150–300
per month rental + commissions on top
Best for: Established PTs with existing client bases who can see clear ROI. Tanita break-even at ~24 months of rental.
Model C

Demo Days

Equipment stays at DoctoriumGP

How It Works

  • Equipment stays at DoctoriumGP clinic
  • PTs bring clients to monthly demo/testing days
  • DoctoriumGP runs the testing
  • PT gets commissions on referrals
  • No equipment leaves the building

Demo Day Format

  • 1 Saturday morning per month (3 hours)
  • Each PT brings 3–5 clients
  • Tanita body comp + VO2 test + dashboard walkthrough
  • £99 consultation booking offers on the day
  • PT gets £20 per consultation booked
  • Zero risk — equipment never leaves
  • Creates event experience and social proof
  • Multiple PTs per day
  • You control the sales process
  • Limited to 1 day per month
  • PTs must travel to DoctoriumGP
  • Less embedded in PT daily workflow
£1,500–3,000
potential per demo day event
Best for: Phase 1 launch. Test the model before committing equipment to external locations. Lowest risk path.

Phased Approach

Start low-risk, prove demand, then scale. Each phase builds on the last with clear decision points.

1
Phase 1 — Month 1–3

Demo Days Model C

Run monthly Saturday demo days at DoctoriumGP. Invite 3–5 local PTs to bring clients. Use existing Tanita MC-580-EU. Hire Peak Oxygen Analytics for VO2 testing (they travel to you).

Cost: £200–500 per day for mobile VO2 service

Revenue: £1,500–3,000 per day potential

Decision point at Month 3: Are PTs engaged? Are clients converting?
2
Phase 2 — Month 4–6

Equipment Loan to Top PT Model A

Place Tanita scales at the highest-performing PT's gym. Free loan with 3 referrals/month minimum. Buy VO2 machine if demo days proved demand. Keep VO2 machine at DoctoriumGP (too expensive to loan out).

Decision point at Month 6: Is the loaned equipment generating ROI?
3
Phase 3 — Month 7–12

Rental Model for Scale Model B

If demand proven, buy additional Tanita units (used: £1,500–2,000). Rent to 3–5 PTs at £150/month each. VO2 testing remains at DoctoriumGP clinic only.

Rental revenue alone: £450–750/month + commissions on top

Recommended Path: Lowest Risk, Revenue from Day 1

Start with Demo Days to prove demand, transition your top PT to Free Loan, then scale via Rental.

Demo Days (M1–3)
→
Free Loan (M4–6)
→
Rental (M7–12)

Financial Projections by Model

Conservative and optimistic revenue scenarios based on active PT partner count.

Conservative — 5 Active PT Partners
Revenue Stream Model A Free Loan Model B Rental Model C Demo Days
Equipment rental £0/month £750/month (5×£150) £0/month
Consultation referrals £400/month £400/month £200/month
DNA test sales £500/month £500/month £300/month
Supplement commissions £200/month £200/month £100/month
Monthly Total £1,100 £1,850 £600
Annual Total £13,200 £22,200 £7,200
Optimistic — 15 Active PT Partners (Month 12+)
Revenue Stream Model A Free Loan Model B Rental Model C Demo Days
Equipment rental £0/month £2,250/month £0/month
Consultation referrals £1,200/month £1,200/month £600/month
DNA test sales £1,500/month £1,500/month £750/month
Supplement commissions £600/month £600/month £300/month
Monthly Total £3,300 £5,550 £1,650
Annual Total £39,600 £66,600 £19,800

Quick Decision Summary

Option Risk Level Revenue Potential Effort
C Demo Days (Recommended) Zero Medium 1 Saturday/month
A Free Loan Low Medium–High Finding the right PT
B Rental Medium Highest Contracts, collections

Equipment Acquisition Priority

Prioritised order for building out the equipment portfolio. Start with what you have, prove demand, then invest.

  1. 1

    Tanita MC-580-EU Owned

    Already in your possession. Ready for immediate deployment to demo days or partner gyms.

  2. 2

    Peak Oxygen Analytics Hire Hire

    £200–500 per demo day. Nottingham-based, they travel to you. Zero capital outlay — proves VO2 demand before you buy.

  3. 3

    VO2 Master (via Stanley Sports) Trial

    Follow up with Donna Howells for demo/trial unit. Existing relationship — best route to getting hands-on before committing.

  4. 4

    PNOE Trial

    Contact for trial device or partnership deal. Metabolic analysis platform with strong PT use case.

  5. 5

    Second Tanita Unit Future

    Buy used on eBay (£1,500–2,000) when the rental model proves out. Enables scaling to multiple PT locations.

  6. 6

    COSMED Fitmate Pro Future

    Only if going full clinical (£4–8k). Gold-standard VO2 testing for serious revenue and credibility.